I received a copy of an interesting survey by Leflein Associates, of about 150 Paramedics and 150 EMT’s (sponsored by Zoll). It reveals a lot about EMS provider’s attitudes regarding the current consent degree under which Physio Control is producing defibrillators. Under the terms of the current consent decree, if you want to buy a Physio-Control defibrillator you must sign a letter which:
- Describes “…the nature and immediacy…” of your need, and
- Certifying that you “…have previously standardized on Physio Control defibrillators…” and
- “…Need the Physio Control defibrillators to provide adequate emergency care to patients…”
Some of the key findings in the Leflein Associates report include:
- 60% of those surveyed agree that the consent decree will affect the ability of EMS agencies that use Physio-Control products to deliver proper pre-hospital care. This includes 56% of those who currently use a Physio product.
- 56% of those surveyed think EMS Agencies that use Physio-Control should switch to another brand as a result of the consent decree. Among current Physio owners, 45% agree.
- Only 36% of EMTs and Paramedics were aware of the consent decree before this survey. There was a higher awareness (50%) among those planning to purchase Physio-Control next.
- Respondents ranked reliability (92%), durability (85%) and functionality (80%) as the most important factors in an AED or Manual ALS External Defibrillator.
- Things like price (36%), previous experience with the brand (36%) and brand reputation (38%) rank lowest.
- But curiously, when those who were planning to purchase their next defibrillator from Physio-Control were asked why – their responses largely reflected the brands cost, reputation, and their previous experience.
For a pdf of this report, just send me your request and I’ll reply with a copy attached. Most of the big companies do these kinds of consumers’ surveys all the time. This one, while no more objective than most of its type – is still very interesting.
To me it says there is a big disconnect between what we say we do, and why we really do it. Even the most carefully considered equipment-purchasing decisions are still largely driven by emotion. In other words, the feelings still count a lot more than the facts. This is not necessarily bad thing, but it certainly is a human thing.